Strategies for Retooling & Refocusing Sales Efforts

The Artemis Group offers targeted sales strategy consulting, recognizing that today’s sales channels are radically different from those 15, 10 or even 5 years ago. Today’s decision makers and key influencers can include state political leaders, federal politicians and regulators, labor organizations, policy organizations and voters. Appearing at the procurement office is most often not enough to close the deal.

The Artemis Group has developed the Public Sector Sales Matrix (PSSM) tool to analyze and integrate state and local policy issues, local & national political factors, and potential funding resources into its clients’ business strategies. Using PSSM, the Artemis Group helps clients target states or local jurisdictions with the greatest potential for success. Moreover, Artemis helps clients position themselves to approach and persuade key decision makers – or neutralize key opponents – in those targeted states or municipalities.